You can’t be who you’re going to be and who you used to be at the same time. 

 

Powerful words indeed and this applies to any area of your life.

Today I want to dig into this from an entrepreneurial point of view.

You see today more than ever…

…there are people who want to strike out on their own and build the business of their dreams.

Where they can strike the balance between income and impact.

Typically you’ll find people in one of two main situations.

On the one end you have those who seem to be stuck in the beginner zone for years on end.

I’ve seen this with people who have spent tens of thousands of dollars on coaches, agencies, copywriters etc…

…yet they still have NOTHING to show for it.

I’ll get to the fix in a bit which incidentally is the same fix for the other group.

The other group of people have typically experienced some level of financial success…

…yet they’ve built themselves a prison

Here’s what I mean.

They get into business for freedom.

Freedom of time, money, choice but sadly freedom is the one thing they sacrifice.

No more freedom of time…

…because they’re hustling around the clock trying to implement everything they think they’re supposed to do.

Not much time to enjoy their hard earned cash, or even worse there’s big revenue numbers but little to no profits to show.

We’ll leave the stories of the BROKE Two Comma Club winners for another day.

 

So what’s the solution? 

Well let’s look at that opening line again…

You can’t be who you’re going to be and who you used to be at the same time.

Group A is typically stuck in their comfort zone…

…and they seem to think they can avoid failing and be successful right out of the gate…

…just because they’ve bought XYZ course or hired some whizz bang agency.

They’ve not yet learned the art of failing forward.

In order to grow, you need to be ok to face a few failures and leave the shores of comfort.

Group B seems to think they need to hustle 24/7…

…because they don’t have a single strategy they can go “all in” on…

…and therefore they overcompensate with a bunch of different strategies.

And being stretched too thin, they limit their success and ultimately their impact.

 

So how do you fix this?

Well you need to learn how to make the shift from who you’re being right now to who you want to be in the future.

Note that the “being” comes before the “doing”.

This is where the deep mindset work comes in to make the changes to your identity.

One tactic that will help with that is belief.

Belief in your strategy.

And belief in yourself.

Ask yourself this.

If you had to repeat your last week 52 times, would that get you to where you want to be?

If the answer is no or that you’re not sure, then you’re blocking yourself in a massive way.

Even though your current situation is far from what you want, your unconscious sees that as the safer option because at least it is known.

It’s the unknown that keeps you stuck.

Thankfully there are ways to make the unknown, known and to make the uncertain, certain.

Let’s bring it back to business.

If you don’t have a strategy that helps you build a highly engaged list…

…where you are positioned as the expert and the help they’ve been missing all the 

time…

…then that brings uncertainty which limits your belief in your current strategy…

…which negatively influences the steps you’ll take to grow that list.

Next up, if you don’t have an offer that you believe is exactly what your list wants and needs…

…to experience the transformation they desire deep down…

…then you’ll never be able to sell that with true confidence.

Lastly if you don’t have the kind of copy and messaging to clearly articulate all the above…

…then you won’t be able to deliver that with the confidence and conviction you need in order to move people to action.

So there you have a blend of science, woo-woo and the rock solid principles of list, offer and copy.

Increase your belief and certainty in your strategy…

…do some deep work on your identity and then you’ll find that your tactics and results 

will all be in alignment…

…which leads to meaningful results that don’t require herculean efforts or 24/7 hustle and grind.

It simply becomes what you do…

…because it’s just who you ARE.

If you’re looking for someone to guide you through the process, then you’re in luck. 

I’m looking for a handful of entrepreneurs to with in my new coaching program…

…where we’ll be doing the deep mindset work and back it up with a strategy that follows the proven list, offer, copy principles plus a DFY campaign.

Shoot me a DM if you think this might just be what you need to hit the ground running in 2021.